Japan update: ADAS, wearables, integrated cockpits, and autonomous cars

Yoshiki Chubachi

Will the joy of driving be a design criterion for tomorrow’s vehicles? It had better be.

A couple of weeks ago, QNX Software Systems sponsored Telematics Japan in Tokyo. This event offers a great opportunity to catch up with colleagues from automotive companies, discuss technology and business trends, and showcase the latest technology demos. Speaking of which, here’s a photo of me with a Japan-localized demo of the QNX CAR Platform. You can also see a QNX-based digital instrument cluster in the lower-left corner — this was developed by Three D, one of our local technology partners:



While at the event, I spoke on the panel, “Evolving ecosystems for future HMI, OS, and telematics platform development.” During the discussion, we conducted a real-time poll and asked the audience three questions:

1) Do you think having Apple CarPlay and Android Auto will augment a vehicle brand?
2) Do you expect wearable technologies to be integrated into cars?
3) If your rental car were hacked, who would you complain to?

For question 1, 32% of the audience said CarPlay and Android Auto will improve a brand; 68% didn't think so. In my opinion, this result indicates that smartphone connectivity in cars is now an expected feature. For question 2, 76% answered that they expect to see wearables integrated into cars. This response gives us a new perspective — people are looking at wearables as a possible addition to go with ADAS systems. For example, a wearable device could help prevent accidents by monitoring the driver for drowsiness and other dangerous signs. For question 3, 68% said they would complain to the rental company. Mind you, this raises the question: if your own car were hacked, who would you complain to?

Integrated cockpits
There is growing concern around safety and security as companies attempt to grow more business by leveraging connectivity in cars. The trend is apparent if you look at the number of safety- and security-related demos at various automotive shows.

Case in point: I recently attended a private automotive event hosted by Renesas, where many ADAS and integrated cockpit demos were on display. And last month, CEATEC Japan (aka the CES of Japan) featured integrated cockpit demos from companies like Fujitsu, Pioneer, Mitsubishi, Kyocera, and NTT Docomo.

For the joy of it
Things are so different from when I first started developing in-car navigation systems 20 years ago. Infotainment systems are now turning into integrated cockpits. In Japan, the automotive industry is looking at early 2020s as the time when commercially available autonomous cars will be on the road. In the coming years, the in-car environment, including infotainment, cameras and other systems, will change immensely — I’m not exactly sure what cars in the year 2020 will look like, but I know it will be something I could never have imagined 20 years ago.

A panel participant at Telematics Japan said to me, “If autonomous cars become reality and my car is not going to let me drive anymore, I am not sure what the point of having a car is.” This is true. As we continue to develop for future cars, we may want to remind ourselves of the “joy of driving” factor.

Making the smartphone connection: The state of automotive navigation in Japan

A guest post from Yoshiki Chubachi, the automotive business development manager for QNX Software Systems in Japan

Yoshiki Chubachi

The market for navigation systems in Japan grew rapidly until 2006, but since 2007 the yearly volume has reached the saturation point, at about 2.9M units. For instance, in 2008, consumers purchased 900k after-market systems, 1.1M dealer-installed systems, and 909k factory-installed systems. In 2010, those numbers had changed slightly: 1.01M after-market systems, 1.03M dealer-installed systems, and 858k factory-installed systems (source: Yano Research Institute).

That said, the market is starting to experience a shift from after-market to factory-installed devices. Automakers and their tier one suppliers are struggling to differentiate their products by implementing value-added features.

To get a feel for current navigation trends in Japan, let’s look at some notable after-market products that shipped in 2011. As you'll see, smartphones are exerting a major influence on this market, both in terms of system design and user features:

Pioneer AVIC-VH09CS — This high-end system combines augmented reality technology with a front-view camera, overlaying your route on a live video of the road. It also implements a collision warning system by measuring the distance of the car ahead. Other features include terrestrial digital TV (full HD and 1seg), DVD video, AM-FM, CD and SD music, iPod connectivity, and music ripping and encoding.

Clarion NX501 — The smartphone world seems to drive navigation trends, and the Clarion NX501 is no exception. It offers a touchscreen UI that supports swipes, flicks, and other finger gestures similar to those found in smartphones and tablets. Suzuki factory-installed systems also use the type of user interface.

Fujitsu-Ten AVN-F01i — This system comes with three bundled iPhone applications: Twitter Drive (combines tweets with location data), Where is My Car (uses augmented reality to show your parking location on the phone screen; great for finding your car in large parking lots); and News Reader (allows the system’s text-to-speech engine to read out news articles). The system connects to the phone through Bluetooth.

Panasonic CN-H500WD — The system also lets you use finger swipes to operate navigation and audio functions, including a scrolling map. It comes with a smartphone application that provides POI search, which is downloaded to the navigation system through Bluetooth.

Mitsubishi NR-MZ50 — This system provides an “OpenInfo” service based on Pioneer’s Smartloop system, which provides traffic data from a Pioneer server. VICS (Vehicle Information and Communication System) is a popular traffic data service in Japan that is similar to the RDS-TMC standard, but its coverage is limited to main highways. The smartphone receives traffic data, derived from anonymous traffic probe information, wherever the VICS service isn't supported. Information from the phone is transmitted to the navigation system through Bluetooth.

Connectivity between navigation systems and smartphones remains an issue in Japan. Conventional cell phones are equipped with the Bluetooth DUN profile, which enables data communication between the nav system and the phone, but unfortunately, some carriers still don’t support this profile. Until they do, lack of connectivity will remain a roadblock.

Nonetheless, using smartphones to deliver applications and the user experience has become a major trend in Japan’s navigation systems. Some automotive tier one suppliers, such as Pioneer, already provide navigation applications on the phone. The QNX CAR 2 application platform, with its mobile connectivity features and auto-centric HTML5 framework, offers an ideal foundation for enabling this approach.

Brand exposure

QNX has a knack for turning up where I least expect it. Sometimes, I'm even surprised by how our technology partners use it — and I head up strategic alliances at QNX Software Systems. In this case, at least, I can claim ignorance based on distance.

Last week, Tokyo Weekender published a story on Freescale Japan from the perspective of David Uze, the company’s president. Anyone who has had the pleasure of meeting David knows he’s super passionate about his mission. And arguably, it must be a challenging one, for the market in Japan has a long history of being dominated by national silicon suppliers. But, from an automotive perspective, recent consolidations of some of those suppliers, along with the trend towards standardized architectures, have opened the door for companies like Freescale.

The article talks about Freescale’s planned expansion in Japan, recovery from the earthquake, the advantages of being a global company, and the Freescale Cup, a robotics competition for university students that will be launched in Japan next year.

This, for me, is David’s most interesting comment:

“The reason I believe we must focus on Japan is because it is the most macro-economically focused culture in the world. Japan is the only country I know of where companies routinely create 50 -year plans to ensure they are a strong economic force in the long term.”

I find this incredible, especially if it applies to high-tech companies. Most would struggle with a concise 5-year plan, let alone 50!

But back to QNX. If you look at the article's opening photo (see below), you'll a car emblazoned with the logos of several Freescale suppliers, including a QNX logo that appears right below the Freescale wordmark. The QNX logo also appears in another photo, on a banner hanging above the head of Freescale CEO Rich Breyers, as he addresses the crowd at an FTF event.

Talk about international brand exposure! Thanks, David!

QNX Auto Summit Japan 2011 – ‘Automotive at the speed of Mobility’

The QNX Auto Summit Japan 2011 will be starting soon, here in Nagoya, Japan.  We’re expecting a good crowd of Tier 1s and OEMs from across Japan.  QNX technology is being showcased in a BMW X5 and Audi A8 - as seen below - as well as in many of our partner demos.  The theme of the event is ‘Automotive at the speed of Mobility’!  Industry speakers will focus on how the worlds of automotive and mobility are converging at a break-neck speed, and what Tier 1s and OEMs will need to know to design for these next-generation systems.  Should be interesting!  Stay tuned for more.

Countdown to the Auto Summit Japan

I’m here at the QNX Auto Summit Japan 2011  in Nagoya, Japan and really energized about our event!  We’re being supported by some of our key partners including ARM, Redbend, Freescale, A&W, Elektrobit, Texas Instruments, Renesas and TCS.  

There’s presentations, amazing car demos based on QNX and serious networking planned!  Looking forward to meeting many of the Japanese Tier 1s and OEMs.  More to come once the event starts.